About Us

Debby Deutsch | Principal, Patient Advocate

Debby Deutsch holds a Certificate in Consumer Health Advocacy from the Center for Patient Partnerships – UW Madison. She serves the cancer support community of Gilda’s Club Madison, on staff as a Patient Advocate. Debby also serves on the Leadership Team for HealthConnect.Link, a non-profit organization striving to link individuals to healthcare and community support with capacity to help.

Debby also has several years of experience working with hospice patients and families. With a gentle touch, she was instrumental in meeting patients and families in their homes, clinics, hospitals or care facilities for the purposes of explaining hospice services and benefits, and with a Registered Nurse, admitting patients to services.  Debby developed creative hospice outreach initiatives and clinical partnerships throughout southwestern and south-central WI hospitals and care facilities.

Prior to that, Debby trained with Meriter Hospital’s Clinical Pastoral Education program as a Chaplain, and served patients, families and staff at both Meriter and UW Hospital. Debby is also one of the original volunteers with the Madison VA Hospital’s “My Life/My Story” project, and continues to serve the veteran population as a volunteer ‘scribe’. Debby is also an active volunteer mentor with MERLIN (Madison Entrepreneur Resource, Learning and Innovation Network) Mentors, a Madison group supporting entrepreneurs and start-up companies.

Debby is a certified Advanced Care Planning Facilitator. She holds a BS from Ohio State University in Advertising and Marketing.

Debby and her husband enjoy traveling, spending time with their four adult children and two granddaughters, and supporting UW-Madison events.

Tamara Sondgeroth | Operations Manager

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Tamara Sondgeroth is a Project Management Professional,  Chemical Engineer with an MBA, and 20+ years of experience in program development, business start-ups, and project management.

Tamara works closely with Debby to establish a business system that promotes private patient advocacy. Her expertise in business start-ups and program development has been key to promoting this new emerging profession to help patients and their families in times of need.

Currently, Tamara also leads the Midwest Lighting Institute (MLI) to launch some exciting advancements in the energy efficient lighting business. Midwest Lighting Institute installs practical, real-life lighting solutions in hospitals, Senior Care Facilities, and K-12 schools. They incorporate the latest research information into normal settings and prove the positive impact to human health, safety, and productivity.

Ms. Sondgeroth is an active volunteer mentor with MERLIN Mentors, a Madison group promoting entrepreneurs, and financial team leader for Sun Prairie United Methodist Church.

Previously, Ms. Sondgeroth led the Focus on Energy program in Wisconsin. Tamara was a trusted leader to more than 200 employees and subcontractors while managing a $100 million annual budget. She creatively solved problems and worked in politically charged environment to provide non-partisan solutions.

In addition to a technical background, engineering and project management, Ms. Sondgeroth also has experience in procurement, sales, and negotiation. She has held numerous positions selling to both commercial and residential customers.

Dennis Barnum | Advisor

Dennis Barnum is currently the Director of Operations for Thalchemy, a UW-Madison inspired startup firm developing advanced software for sensor detection on smart phones and wearables. Dennis has over thirty years’ experience in the high-technology and services industries, primarily in computer software and services. He holds a Master’s Degree in Nuclear Engineering from the University of Wisconsin-Madison and participated in the MBA program at the University of Minnesota. He spent several years with Control Data Corporation, Minneapolis, in a variety of management positions in the domestic and international software and services divisions. Since 1986, Dennis has been involved in either high-tech startups or recovery of high-tech companies. He has founded several technology companies, and has led turnarounds of several others. He is active in the MERLIN Mentors program as a volunteer Mentor. Dennis also serves in an advisory capacity for the Board of Visitors, School of Nursing, UW-Madison.

Dr. Dan Anderson | Advisor

Dan Anderson, M.D., is on a mission to improve America’s healthcare system. His experience includes academic medicine, health informatics and software development, with a thirty-year focus on making providers and patients smarter through technology. He has worked on many clinical decision support and educational systems and served as Clinical lead during development of AskMD™, a popular consumer-facing app that educates and empowers patients by preloading physician encounters. He has served in leadership positions for multiple healthcare software companies.

Dr. Anderson has a long-standing passion for patient education and empowerment. He worked hard in his medical practice to make sure patients and their families understood and took part in their care. Like many of his colleagues, he in concerned that our system is losing its focus on single human lives. He seeks a patient-centered system geared toward safety, accountability, communication, and compassion.

Nathan Sondgeroth | Technical Support

Nathan will be entering UW-Madison in fall of 2017 with intent to major in Civil Engineering and Construction Engineering and Project Management. Nathan is a recent graduate of Sun Prairie High School, where he was named a National Merit Finalist and received a Presidential Education Excellence Award.

Nathan has assisted in the start-up of 5 new companies in the past year through his expertise in digital media and story-telling. He also owns his own construction business that assists customers with home upgrade projects in the Madison area.