About Us

Debby Deutsch | Principal, Board Certified Patient Advocate

Debby Deutsch is a Board Certified Patient Advocate through the Patient Advocate Certification Board. She holds a Certificate in Consumer Health Advocacy from the Center for Patient Partnerships – UW Madison. She serves the cancer support community of Gilda’s Club Madison, on staff as a Patient Advocate. Debby also serves on the Leadership Team for HealthConnect.Link, a non-profit organization striving to link individuals to healthcare and community support with capacity to help.

Debby also has several years of experience working with hospice patients and families. With a gentle touch, she was instrumental in meeting patients and families in their homes, clinics, hospitals or care facilities for the purposes of explaining hospice services and benefits, and with a Registered Nurse, admitting patients to services.  Debby developed creative hospice outreach initiatives and clinical partnerships throughout southwestern and south-central WI hospitals and care facilities.

Prior to that, Debby trained with Meriter Hospital’s Clinical Pastoral Education program as a Chaplain, and served patients, families and staff at both Meriter and UW Hospital. Debby is also one of the original volunteers with the Madison VA Hospital’s “My Life/My Story” project, and continues to serve the veteran population as a volunteer ‘scribe’. Debby is also an active volunteer mentor with MERLIN (Madison Entrepreneur Resource, Learning and Innovation Network) Mentors, a Madison group supporting entrepreneurs and start-up companies.

Debby is a certified Advanced Care Planning Facilitator. She holds a BS from Ohio State University in Advertising and Marketing.

Debby and her husband enjoy traveling, spending time with their four adult children and two granddaughters, and supporting UW-Madison events.

Jeff Erickson | Patient Advocate


Jeff Erickson is a Board Certified Patient Advocate through the Patient Advocate Certification Board.  As an experienced individual and group insurance executive, he has held leadership roles in Actuarial and Underwriting disciplines.  Jeff has a BS degree from University of Wisconsin – Stevens Point.

Jeff brings a wealth of knowledge to the Patient Care Partners team, including expertise in Health, Dental, Disability, Long-Term Care and Life insurance contracts.  He has worked extensively with provider contracting including patient outcomes and catastrophic claims, in addition to PPACA healthcare program (Obamacare) and Risk Management.

Jeff is enthusiastic about working with individuals and families with special needs – helping them to identify solutions to maximize each person’s heart, mind, soul and strength.  He enjoys being with his wife, Terri, and their children and grandchildren.  Jeff also finds time to be involved in his church, coach high school basketball.

Carol Whittenberg | MS RN, Patient Advocate

Carol is a Masters prepared registered nurse with 30+ years of progress of healthcare leadership experience. Carol’s passion is working with people to make their healthcare understandable. She has extensive experience serving seniors and communities.

“Having a seasoned nursing professional as part of our team is such a blessing,” according to Debby Deutsch. Carol’s experience and passion will enable us to serve clients who have medical questions or prescription concerns.




Terri Brouchoud | Social Worker, Patient Advocate

Terri Brouchoud has spent her entire career working with seniors in need of post-acute Care.  She is a Licensed Social Worker.   From coordinating recreation programs to planning for discharge home to helping with benefit applications, Terri is prepared to help Patient Partner Care clients work through the challenges of navigating the maze of healthcare.

Terri holds a Bachelor of Science degree form the University of Wisconsin – LaCrosse.   She brings over 25 years of experience working in skilled nursing facilities and home based infusion services. She has helped clients work through admissions, discharges, understanding financial issues, preparing advance directives and applying for financial assistance.  She has a passion for educating people and helping them make decisions that are best for them.

Terri lives in Madison and enjoys spending time with her family in her home town of Mishicot and friends in Madison.  She likes to entertain and it’s common to see her driveway full of cars on Packer Sundays!

Tom Walsh | Patient Advocate

Tom Walsh is a seasoned insurance executive, licensed in the areas of Life Insurance, Health Insurance and Property & Casualty insurance. Tom has a deep sense of integrity and excellent customer service. Tom holds a BS degree from Purdue University and an MBA from Indiana University. Tom brings to the Patient Care Partners team a knowledge of senior healthcare programs, long term care insurance, safe retirement investments that protect your principle and provide a reasonable rate of return, and term & whole life Insurance. He is passionate about helping individuals and families identify solutions to evolving healthcare and insurance needs and financial goals. Tom is also a regular speaker, offering educational seminars for seniors at or near retirement. He specializes in understanding the fundamentals of standard Medicare coverage for in-patient and out-patient healthcare, Medicare Advantage, Medicare Supplement & prescription drug coverage. Tom enjoys time with his family, he is involved in his church and is very committed to daily fitness & exercise.


Tamara Sondgeroth | Principal, Operations Manager

 Tamara Sondgeroth is a Project Management Professional,  Chemical Engineer with an MBA, and 20+ years of experience in program development, business start-ups, and project management.

Tamara works closely with Debby to establish a business system that promotes private patient advocacy. Her expertise in business start-ups and program development has been key to promoting this new emerging profession to help patients and their families in times of need.

Ms. Sondgeroth is an active volunteer mentor with MERLIN Mentors, a Madison group promoting entrepreneurs, and financial team leader for Sun Prairie United Methodist Church.

Previously, Ms. Sondgeroth led the Focus on Energy program in Wisconsin. Tamara was a trusted leader to more than 200 employees and subcontractors while managing a $100 million annual budget. She creatively solved problems and worked in politically charged environment to provide non-partisan solutions.

In addition to a technical background, engineering and project management, Ms. Sondgeroth also has experience in procurement, sales, and business startups.

Dennis Barnum | Advisor

Dennis Barnum is currently the Director of Operations for Thalchemy, a UW-Madison inspired startup firm developing advanced software for sensor detection on smart phones and wearables. Dennis has over thirty years’ experience in the high-technology and services industries, primarily in computer software and services. He holds a Master’s Degree in Nuclear Engineering from the University of Wisconsin-Madison and participated in the MBA program at the University of Minnesota. He spent several years with Control Data Corporation, Minneapolis, in a variety of management positions in the domestic and international software and services divisions. Since 1986, Dennis has been involved in either high-tech startups or recovery of high-tech companies. He has founded several technology companies, and has led turnarounds of several others. He is active in the MERLIN Mentors program as a volunteer Mentor. Dennis also serves in an advisory capacity for the Board of Visitors, School of Nursing, UW-Madison.

Dr. Dan Anderson | Advisor

Dan Anderson, M.D., is on a mission to improve America’s healthcare system. His experience includes academic medicine, health informatics and software development, with a thirty-year focus on making providers and patients smarter through technology. He has worked on many clinical decision support and educational systems and served as Clinical lead during development of AskMD™, a popular consumer-facing app that educates and empowers patients by preloading physician encounters. He has served in leadership positions for multiple healthcare software companies.

Dr. Anderson has a long-standing passion for patient education and empowerment. He worked hard in his medical practice to make sure patients and their families understood and took part in their care. Like many of his colleagues, he in concerned that our system is losing its focus on single human lives. He seeks a patient-centered system geared toward safety, accountability, communication, and compassion.

Nathan Sondgeroth | Technical Support

Nathan is a sophomore at UW Madison majoring in Industrial Engineering. Nathan is a recent graduate of Sun Prairie High School, where he was named a National Merit Finalist and received a Presidential Education Excellence Award.

Nathan has assisted in the start-up of 5 new companies in the past year through his expertise in digital media and story-telling. He also owns his own construction business that assists customers with home upgrade projects in the Madison area.